SportsCrack Blog

Wednesday, January 19, 2011


The Texas Longhorns got paid big time today. Texas and ESPN have come to an agreement to have an exclusive television contract for all things Longhorn sports for the next 20 years for a mere $300 million. Holy shit! Yeah, and these are to pay for "amateur student-athlete" expenses. If I am Notre Dame I look to renegotiate the NBC Contract right away.

AUSTIN, Texas (AP) — The University of Texas has reached a 20-year, $300 million deal with ESPN for a television network that will broadcast Longhorn sports and other content.
A news conference to formally announce the contract was scheduled for Wednesday afternoon. University spokesman Don Hale confirmed the contract details.
The deal includes Texas' licensing and marketing partner IMG, with more than 80 percent of revenue set to go to the university.
George Bodenheimer, president of ESPN Inc. and ABC Sports, called the network "a testament to the school's remarkable, tradition-rich success and widespread, devoted fan base."

So now the question is how and why is Texas still a part of the Big 12 Conference? Shouldn't they be an independent now because they most certainly aren't going to share their revenue with the rest of the conference? Makes you wonder. In the end the almighty dollar always wins out. We always knew that.

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